Core Portfolio Optimization Offerings

Discover how our offerings help clients assess current and future product potential.

IMS National Sales PerspectivesTM: Retail and Non-Retail:  The industry standard for U.S. national pharmaceutical sales of all pharma products sold to retail and non-retail providers.  With 100 percent coverage of the U.S. market, Perspectives provides strategists with a comprehensive view of the marketplace, enabling them to make better decisions.

IMS National Prescription AuditTM (NPA):  This offering measures the outflow of dispensed prescriptions from retail, mail order and long-term care pharmacies into the hands of consumers, providing a detailed survey of the competitive landscape.  Current prescription information is also used to forecast future results, helping marketers shape future plans more confidently.

IMS National Disease and Therapeutic IndexTM (NDTI):  Delivers accurate, detailed insights about the patterns and treatment of disease – from the viewpoint of office-based physicians in the continental US.  NDTI enables marketers to better understand physician attitudes and practices, enabling them to develop more effective messaging and sales strategies.

IMS DataviewTM:  A data delivery tool that integrates multiple IMS offerings to provide a customized view of the market, building a solid factual foundation for sound business decisions.

IMS Hospital Supply Index™  (HSI): This offering measures, in projected dollars and units, medical surgical device product purchases by non-federal short-term acute care hospitals in the continental United States.  With this service insight is gained into market size and share by manufacturer, product category or product, as well as competitive pricing strategies.

IMS MIDASTM:  A unique analytic platform that assesses global healthcare markets by integrating country-specific prescription audits, estimating sales volumes, trends and market-share by product and therapy class, through retail and non-retail channels.

IMS Knowledge LinkTM:  A valuable Web-based tool that provides quick intelligence to all levels of an organization, integrating information on pharmaceutical sales, R&D and other relevant marketing data and analytics.













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