Learn more about how IMS offerings can help clients optimize and maintain market share.

With IMS Market Prognosis^TM, we can develop five-year forecasts at the regional and national level, highlighting the market dynamics affecting the future sales of a drug, projecting which therapeutic classes offer the greatest potential over the next five years, and pointing to key events that could impact the growth of specific therapeutic classes.

IMS Therapy Forecaster^TM  is an event-oriented methodology based on primary and secondary market research, including in-depth interviews with opinion leaders, environmental analyses, and reviews of medical and pharmaceutical literature.  Combining this information with customized situation analyses, we forecast the future marketplace environment -- demographic shifts, new product launches, changes in regulations, new therapeutic practices, and more – all designed to provide a stronger foundation for business planners and strategists.

When planners shape future strategies, they can often learn from the past – from analogous situations.  That’s what IMS Analogue Planner^TM  is all about: it is an electronic compilation of key data on nearly 2,500 product launches around the world. It helps customers predict the likely penetration of a new product launch, underlines the attributes of drugs with high penetration rates, and identifies drugs similar to the one a customer is planning to launch.

Through the power of our applications – IMS Performance Tracker^TM  and IMS Message INsight^TM  – clients can quickly track the effectiveness of their messaging and promotional strategies, while monitoring and benchmarking competitive promotional activity. These tools are complemented by the full depth and range of intelligence only available via IMS Integrated Promotional Services^TM.

IMS Market Dynamics^TM  draws on our vast information assets and industry expertise to provide valuable business intelligence to help customers track the day-to-day market performance of drugs – by product, patient types and prescriber.