Core Sales Force Effectiveness Offerings

Find out how these solutions can bolster the productivity of your sales force.

The XponentTM  product family delivers the industry’s most accurate and comprehensive prescriber-by-prescriber data, based on prescription activity within the retail, mail-order service, long-term care, specialty retail and Puerto Rico markets. Xponent projects prescriptions generated across all prescription channels and payment types (cash, Medicaid and third-party) for more than 800,000 individual prescribers every month. A key component of sales force deployment strategies and compensation plans, this intelligence also assists in tactical planning for physician profiling and segmentation, competitive analyses, and gauging the effects of managed care.

IMS EarlyViewTM  provides critical sales information directly to field sales forces, increasing their effectiveness and enhancing their performance.  Weekly or monthly prescriber-level reports, with pre-determined filters and analytics, are available in an easy-to-use format.  This offering assists reps and sales managers with segmentation, call planning, messaging and other activities.

DDDTM  offers the most robust, accurate and flexible sub-national sales information service covering prescription drugs.  It includes both manufacturers’ direct sales information from more than 100 pharmaceutical companies, as well as indirect sales data from over 500 other sources. DDD covers more than 90 percent of the market and is used to track sales activity through every major distribution channel -- including hospitals, clinics, mail-order services, independent pharmacies, chains, mass merchandisers and food stores. And it supports pharmaceutical compensation, segmentation, contract compliance and sales force deployment activities.

IMS Sales InsightsTM  is a comprehensive business intelligence solution built around pharmaceutical company work-flow and decision-making processes. This modular solution maximizes revenue per territory and optimizes promotional dollars. Available modules include Targeting, Performance Monitoring, Diagnosing, Launch Monitoring, Managed Care Pull-Through, Segmentation, Co-Promotion, Compensation and Ad Hoc.

Integrated SegmentationTM  incorporates diverse data sources – demographics, promotional responses, prescribing behavior, psychographics, attitudes, longitudinal behavior and volumetrics – and delivers precise segment definitions and projects them across the total prescriber universe.  These segments are then used to fine-tune sales strategies, as well as marketing and promotional messaging. 













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