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Discover how our offerings can help clients maximize their product launches.
Pre-Launch
IMS Analogue PlannerTM and IMS New Product SpectraTM provide deep insight into successful launches through analogy with past history.
IMS Situation Analysis enables marketers to assess market potential, understand physician prescribing and diagnosing behavior, and set marketing strategy and action plans.
IMS Alliance with Harris Interactive® - Working with Harris Interactive – a global pioneer in applying Internet-based research technology – we are developing global, online physician panels that provide expanded coverage and faster feedback of information on the prescription decisions doctors make – and why they make them. This helps customers make better, more confident, strategic pre-launch decisions.
Launch
IMS Early InsightTM is a daily indicator of national-level prescribing activity – delivered within 36 hours. IMS Performance Tracker, from Day One in the marketplace, helps customers measure performance at the national, regional and state level.
IMS Competitive IntelligenceTM provides a benchmarking framework that helps marketers monitor competitive performance, promotional spend and managed care activity.
Post-Launch
Medical RadarTM enables customers to study adoption rates, detailing and prescriber decision-making, so that better forecasts can be developed about the potential of a new product, based on the competitive environment in a therapy class.
