Forecasting

An essential element of any brand management strategy is the ability to accurately project a product's prospects, so customers can answer critical questions:

• How much should we continue to invest in a current product, given its potential sales over the next 10 years? 
• What course corrections should we make in our marketing and sales plans? 
• How should we change our promotional messages in order to better reach our target audience of physicians?

IMS can provide projections of the near- and long-term marketplace performance of a product throughout its lifecycle. For example, with offerings such as IMS Market Prognosis^TM, we can develop five-year forecasts at the regional and national level, highlighting the market dynamics affecting the future sales of a drug. We project which therapeutic classes offer the greatest potential, and point to key events that could impact the growth of specific therapeutic classes.

IMS Therapy Forecaster^TM  taps into primary and secondary market research, including in-depth interviews with opinion leaders, environmental analyses, and reviews of medical and pharmaceutical literature.  Combining this information with customized situation analyses, we forecast the future marketplace environment – demographic shifts, new product launches, changes in regulations, new therapeutic practices, and more – all designed to provide a stronger foundation for business planners and strategists.

When planners shape future strategies, they can often learn from the past.  That’s what IMS Analogue Planner^TM  is all about: an electronic compilation of key data on nearly 2,500 product launches around the world, it helps customers predict the likely penetration of a new product launch, underlines the attributes of drugs with high penetration rates, and identifies drugs similar to the one a customer is planning to launch.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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