Performance Management

IMS’s Performance Management tools maximize the value of the brand throughout a product’s lifecycle.  It requires a deep understanding of all the ways a competitors’ activities, and prescriber and patient attitudes, impact sales results.  Pharmaceutical companies need to know:

• How are switching patterns affecting the sales of our product?
• Are doctors prescribing our drug as often as we expected? In the dosage we recommended? 
• Are treatment patterns what we anticipated?
• Are patients using our drug compliantly? 
• Which promotions are working, and which aren’t?
• What’s our competition up to, and how is our drug doing in comparison to theirs?
• What effect do patient and prescriber attitudes have on the uptake and growth of our product?
• How does hospital usage and prescribing behavior affect  prescribing within a community?

IMS offerings, such as IMS Market Dynamics^TM, provide valuable business intelligence that helps customers track the day-to-day market performance of drugs – by product, patient types and prescriber.

The insights we provide help customers understand how a product is performing, and why – and assist them in using this knowledge to keep their strategic planning on the right path.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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