IMS’s Brand Management offerings – like all our offerings – are built around the way our customers actually do business. We enable customers to build and optimize market share throughout the product lifecycle by monitoring marketplace performance … fine-tuning the allocation of promotional and advertising expenses … and achieving the best sales channel mix for maximum value creation.
We provide these insights through such services as Promoção e Publicidade Médica-PPM (Brazil); Auditoria de Comunicación Médica and RadarTM (Mexico). We also deliver the most comprehensive, role-based IMS MDSTM Management development programs in the industry.
In addition, IMS can provide projections of the near- and long-term marketplace performance of a product throughout its lifecycle. For example, with offerings such as IMS Market PrognosisTM, we can develop five-year forecasts at the regional and national level, highlighting the market dynamics affecting the future sales of a drug.
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To learn more about how IMS can help your company, contact us.
For regional contact information, click here.
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