IMS’s Launch Management offerings provide customers with the information they need to monitor markets and influence product uptake during the critical early stages of a product’s lifecycle.

Fast, flexible access to market intelligence is essential for effective planning and implementation of pricing and promotional strategies that give a new product the best possible chance for success.

In Asia-Pacific, IMS focuses on fast delivery of comprehensive market information to support new product decision-making.  For example, FastTrack, a service launched in Australia in 2002, provides clients with weekly information at the national, state, territory and brick and/or outlet level.  We track sales performance of newly launched products – as well as competing products within each therapeutic category – allowing for fast evaluation and adjustment of sales force deployment and promotional messages to maximize market penetration.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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