Selected case studies showing how IMS insights and offerings help clients solve critical business issues and optimize their marketplace success.
The Right Message, Better Results
Nov 15, 2006
Case in Point: Optimizing the Promotional Mix Across a Franchise
Sep 7, 2006
New-to-Brand Prescriptions: A More Accurate Assessment of New Business Growth
Aug 1, 2006
Evaluating Changes in Market Dynamics in the Cholesterol-Lowering Drug Marketplace With Anonymized Patient-Level Information
Jul 1, 2006
Evaluating the Cost of a Six-Month Delay: How Timing and the Right Promotional Mix Make All the Difference
Dec 21, 2005
Re-channeling Promotional Spend: Fresh Approaches to Optimizing the Marketing Mix
Dec 8, 2005
The Brand Team's Secret Weapon for Enhancing Market Performance
Dec 15, 2004
Diabetes: The Burden Grows for Healthcare Payers
Feb 9, 2004
Belgium: The Hidden Costs of a Model Healthcare System
Jan 27, 2004
The Future of the Blockbuster Model
Nov 21, 2003
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