IMS designs applications and offerings that help customers manage their risks, enhance their opportunities and maximize their success.
At IMS, our client-driven approach reflects the core activities that every pharmaceutical company employs to run its business. These activities comprise an almost universal language, spoken at all levels of pharma - from sales rep to brand manager, from strategist to CEO:
All of IMS’s offerings become more powerful solutions when enhanced by our Global Consulting and Services capabilities:
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Portfolio Optimization
IMS helps customers identify an optimal mix of products in their portfolios and pipelines to advance healthcare and produce the best returns. For example, we work with our customers to determine which therapy classes to enter … which products to develop and license … how to achieve the right marketing mix … and what acquisitions to consider. In a market driven by innovation, IMS measures the performance of global product portfolios, delivers high-impact solutions and helps answer mission-critical questions. 
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Launch Management
The stakes are high in the pharmaceutical industry. A single point of market share can mean tens of millions of dollars of profitability, and a new drug usually has just a short time to establish a leadership position. IMS helps customers decide how, when and where to launch a new product. We forecast results, evaluate sales strategies, measure the effects of promotional campaigns, and suggest strategic and tactical changes. back
Brand Management
Throughout a drug’s lifecycle, from launch to patent expiration, IMS helps customers manage the brand more effectively. We apply a variety of qualitative and quantitative disciplines – computer modeling, focus groups, demographics and psychographics, and state-of-the-art performance metrics. It’s an approach that enables us to better gauge the effectiveness of promotional and advertising campaigns, measure factors that affect prescribing behaviors, and fine-tune our customers’ marketing and sales strategies. back
Sales Force Effectiveness
One of the most critical success factors for any drug company is the productivity of its sales force. IMS supports sales executives, managers and reps with a range of offerings that empower them to make better, faster, smarter decisions in areas such as: segmentation, and call planning, sales force sizing and deployment, compensation and territory management. back
Managed Care
Understanding managed care’s effect on the U.S. pharmaceutical marketplace isn’t only an imperative to capturing market share – it’s the key that can unlock a drug’s full potential. Higher co-pays, multi-tier formularies, cost-shifting to patients, and products moving to OTC are only a few of the managed care issues confronting pharmaceutical companies every day. back
Consumer Health
Non-prescription, over-the-counter products represent a thriving market, one where the competition is stiff and the stakes are high. IMS offers OTC manufacturers an array of offerings, all aimed at better understanding consumer purchasing dynamics and promotional impact. back
All of IMS’s offerings become more powerful when enhanced by our Consulting and Services capabilities:
Global Management Consulting
IMS consultants possess exceptional expertise and broad industry experience. They bring to life the complete range of IMS offerings and services by using sophisticated techniques and technologies. Our team helps customers simplify the complexities of the marketplace … identify and clarify trends … develop critical bottom-line decisions … and map strategies and tactics.
No matter where in the world, when customers work with IMS consultants, and the consultants of our Cambridge Pharma Consultancy unit, they can be certain that they are working with the most informed, insightful people in the industry. They are the experts who can help them sharpen strategic focus, drive market-share growth, and maximize financial success. back
Analytics and Interpretation
Highly skilled IMS consultants provide evidence-based, customized analysis and interpretation of business intelligence on a wide spectrum of issues. We support traditional areas such as portfolio assessment and launch planning – as well as emerging issues that include risk management, global market strategies, parallel trade and managed care. To clarify alternatives and project outcomes, we use a variety of statistical and analytical approaches that include scenario building, forecasting and predictive modeling. back
Information Management
Our mission is to provide IT support for customers, delivering flexible, results-focused solutions aligned with strategic objectives, so they can get the most out of their information resources. We create and deploy integrated Information Technology applications tailored to fit clients’ systems, processes and specifications. The result: critical information is delivered where and when it’s needed. We support IT infrastructure, customization, integration and deployment, information architecture, data management and warehousing, along with eBusiness applications. Our approach leverages IMS experience and expertise, and promotes the effective transfer of skills and knowledge to our clients. back
Client Support
This includes all of the fundamental services that customers need from Day One – product set-up, installation and implementation, support and maintenance, as well as customer training, service quality assurance and query management. IMS has a dedicated, worldwide team of client-support people, who provide this essential – and very valuable – service. back
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To learn more about how IMS can help your company, contact us.
For regional contact information, click here.
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