We enable customers to optimize and maintain market share throughout the product lifecycle by monitoring marketplace performance … fine-tuning the allocation of promotional and advertising expenses … and achieving the best sales channel mix for maximum value creation.

Now, more than ever, brand managers are facing increased pressure to achieve aggressive revenue targets with tighter budgets and increased scrutiny of ROI.  With fewer blockbusters on the horizon, marketers must optimize brand performance. How?  By squeezing more from existing products and focusing on reaching every stakeholder, from physicians to consumers.

IMS Brand Management contributes to our customers' success by providing tools, business intelligence, services and expertise at every phase of a product’s lifecycle.  Our goal: to ensure maximum market share while minimizing the effects of product maturity, generic erosion and other factors contributing to a decline in market share.

IMS offerings provide answers to critical brand management questions:

• How quickly is the market growing?
• Can we forecast success for this new drug?
• How should we fine-tune our promotional campaign?
• What additional clinical information is needed to improve our market position?
• How can we measure the effectiveness of our tactical sales plan?
• What changes should we make in our pricing and/or contracting strategies?
• What is our best generic strategy?

When pharmaceutical decision-makers face complex choices, we help them evaluate their options and develop strategies for action. Among the Brand Management activities addressed by IMS:

• Market Assessment and Forecasting
• Promotion Planning and Optimization
• Performance Monitoring and Management
• Lifecycle Planning and Management

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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