Faced with stagnant sales force growth and the prevalence of co-payments, generic substitution and patent expirations, today's pharma sales managers and field forces face a more challenging environment. They need to look beyond the traditional physician-detailing paradigm and develop new ways to deliver key promotional messages that translate into brand success.
IMS provides clients with an array of innovative solutions and consulting services that enhance market share and revenue potential. Our offerings deliver answers to critical sales team questions:
- Is segmentation planning on target?
- Has the sales team been properly sized and deployed?
- Is the sales force operating at maximum productivity?
- Are salespeople being compensated competitively?
Among the IMS solutions that support sales force effectiveness:
- Segmentation and Sales Force Productivity
- Sales Force Sizing and Deployment
- Performance Assessment and Compensation
- Territory Management
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To learn more about how IMS can help your company, contact us.
For regional contact information, click here.
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