We enable customers to build and optimize market share throughout the product lifecycle by monitoring marketplace performance … fine-tuning the allocation of promotional and advertising expenses … and achieving the best sales channel mix for maximum value creation.

Critical processes addressed by these offerings include: Forecasting, Promotional Effectiveness, Performance Management and Life Cycle Management. The suite also provides solutions for optimizing product positioning, pricing, and promotional investments and the geographic roll-out of new pharmaceutical products to achieve maximum market penetration in the shortest possible time.  These offerings provide support for Market Segmentation, Benchmarking and Launch Tracking. 

When pharmaceutical decision-makers face complex choices, we help them evaluate their options and develop strategies for action.  For example, when customers want to gauge the competitive success of a product over time, IMS experts tap into IMS Therapy Dynamics’^TM  “longitudinal” data. This measures changing market dynamics that impact market share and sales volume, helping us interpret what the market is saying about drug switching activity and utilization patterns.  IMS Therapy Dynamics  provides a solid basis for corrective course changes, drilling deeper into the “why” and answering critical marketing management questions.

Using advanced analytical techniques such as IMS Segmentation^TM, physician populations are grouped based on behavioral attributes, as well as demographic, geographic and market share information.  We provide a more precise understanding of your customers’ needs and practice preferences -- enabling you to prioritize your customer calls based on physician adoption tendencies, and to customize your detailing efforts.

At every phase of a product’s market life, IMS empowers customers with clearer definitions of market potential ... a better fix on the impact of marketing and sales decisions ... a sharper focus on the effects of promotional campaigns...and a deeper understanding of prescriber attitudes and choices.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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