Articles & Presentations
IMS works with a variety of media outlets and trade associations to share expertise on issues impacting the pharmaceutical industry. This section provides abstracts and PDFs of current published articles, as well as extracts from recent industry presentations.
'Pricing and Reimbursement Review 2003' Cites Key Issues, Trends
An annual publication that explores key trends and implications on issues ranging from EU enlargement, Canadian cross-border activity and German reference pricing, to the Medicare drug benefit and parallel trade.
Jun 11, 2004
Outcomes Research Data: A Wealth of Information for the Product Manager
Outcomes researchers within pharmaceutical companies are becoming increasingly employed by the therapeutic area to specific products within a company's portfolio.
Jun 1, 2004
Breaking Point
In the April Issue of Pharmaceutical Representative, IMS Consulting Group Director Ron Brand talks about evolving trends in sales force effectiveness -- and the industry's re-examination of the traditional "reach and frequency" sales force model.
May 6, 2004
Pharmaceutical Reimportation: Magnitude, Trends, and Consumers
Paul Saatsoglou, practice leader of IMS Consulting’s global resource/portfolio optimization group, discusses issues related to the potential legalization and growth of pharmaceutical reimportation in the U.S.
Apr 8, 2004
Crossing the Great Divide
Published as a supplement to the March issue of Pharmaceutical Executive, this case study is co-authored by IMS Consulting's Lisa Stockwell-Morris, practice leader of IMS Consulting's performance management and risk outcomes group, and Kathy Blankenhorn, director of Marketing.
Apr 8, 2004
Patient Level Data: What it is and Why it will Change the Way Marketer's Work
Published in the February issue of Product Management Today, this insightful article is co-authored by IMS Consulting's Lisa Stockwell-Morris, Practice Leader, Performance Management and PharMetrics, Inc.
Feb 27, 2004
Prioritizing the Pipeline: The Critical Role of Portfolio Management
Read what IMS Consulting's Paul Saatsoglou says on issues related to prioritizing various options and evaluating licensing opportunities.
Feb 23, 2004
Sales Makeover
Ron Brand, director and practice leader of IMS Consulting's sales force effectiveness, discusses the importance of improving sales rep effectiveness.
Feb 2, 2004
Sales Force Effectiveness: The New Strategic Imperative
In the Jan/Feb edition of European Pharmaceutical Executive, IMS Group VP Nev Skelton shares his views on how precision measurement and understanding the customer are keys to unlocking sales force efficiency and effectiveness.
Jan 7, 2004
The Pricing Ecosystem
Marc Benoff, director and practice leader of IMS Consulting’s pricing and reimbursement group, discusses how importation may force companies to globalize their pricing strategies.
Dec 1, 2003
|
| 
more
