Articles & Presentations
IMS works with a variety of media outlets and trade associations to share expertise on issues impacting the pharmaceutical industry. This section provides abstracts and PDFs of current published articles, as well as extracts from recent industry presentations.
Longitudinal Performance Management Gives Holistic Way to Monitor Product Acceptance
The usual methods of monitoring product performance, such as one-off, point-in-time studies of physician perceptions that supplement prescription metrics, are just not enough to ensure that every decision they're called upon to make is the right one.
Nov 7, 2005
Effective Speaker Programs in the New Compliance Landscape
For a vaccine manufacturer, market assessment and performance measurement can be difficult and complex tasks.
Nov 7, 2005
IMS Launches Product
IMS and SAS, a technology-solutions company, have partnered to launch a consulting software and services product to help marketing and sales executives deliver product information to prescribers.
Nov 1, 2005
Studying Drug Utilization by Product Indication
Marketers can discover actionable information by undertaking analyses to study and segment their brand utilization by indication.
Oct 1, 2005
Growth Spurt
In the current economic climate, Asia offers the strongest prospects for pharma growth.
Sep 30, 2005
Under Development: Asia Still Evolving
The pharmaceutical market in the Asia Pacific region can be summed up in a single word: evolving.
Sep 30, 2005
Missing the Mark(et)
If pharmaceutical companies hope to improve their marketing efficiency, they have to improve their marketing efficiency, they have to change how they approach customers.
Sep 16, 2005
Using Anonymous Patient-Level Information to Drive Marketing Effectiveness
Anonymous patient-level information offers a new level of efficiency and effectiveness to marketers' key activities as it provides a richer, more comprehensive viee of physician and patient behaviors.
Sep 1, 2005
Using Integrated Data Sets to Truly Differentiate Physicians
In this Product Management Today report, Chris Nickum, practice leader, sales and account management, IMS Management Consulting, and Ron Brand, senior principal, IMS Management Consulting, discuss how integrated segmentation drives a customer-centric strategy and stands to have a profound effect on individual representative, company, and overall industry performance.
Sep 1, 2005
Harbingers of Change
This IMS report in Pharmaceutical Executive, Murray Aitken, Sr. VP, corporate strategy, analyzes the top 10 harbingers of change for the pharmaceutical industry.
Aug 3, 2005
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