The intensely competitive pharma marketplace tells thousands of stories every day. But it takes an expert to translate them. At IMS, we speak ‘marketplace’ fluently -- helping customers assess current and future product potential … how to allocate resources across their portfolios to get the best return on investment … and which products in the pipeline should be developed to maximize their success.

The Pharmaceutical Market audits in particular provide a view of what is happening in the healthcare market and help address such questions such as: Which therapeutic classes are growing fastest and which slowest? How are individual manufacturers performing? Which diseases are physicians identifying and what treatments are they proposing?

These include medical audits such as the Indice Nacional de Terapeutica e Enfermidades (INTE and INTE Plus), Pharmaceutical Market audits (PM), Pharmatrend (Brazil), and Special Studies. Hospital Pharmacy Audits (IMS Hospital) offer a powerful source of hospital information at national and highly detailed sub-national levels, monitoring actual consumption in order to take redistribution into account.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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