After more than thirty years of experience in the region, IMS Latin America has become the leading provider of health information -- gathering and distributing information on consumer trends of pharmaceutical products, norms on the diagnosis and treatment of illnesses, as well as the performance evaluation of sales forces. IMS has offices in nine countries in Latin America: Argentina, Brazil, Central America, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.

Whether it's Portfolio Optimization, Launch Management, Brand Management or Sales Force Effectiveness, IMS in Latin America is uniquely equipped to provide customers with a full spectrum of offerings - data, tools, applications, services and consulting - all built on a rock-solid foundation of global coverage, unparalleled industry experience and vast information resources.

At IMS, our client-driven approach reflects the core activities that every pharmaceutical company employs to run its business. These activities comprise an almost universal language, spoken at all levels of pharma - from sales rep to brand manager, from strategist to CEO:

• Portfolio Optimization
• Launch Management
• Brand Management
• Sales Force Effectiveness

All of IMS's offerings become more powerful solutions when enhanced by our Consulting and Services capabilities:

• Analytics and Interpretation
  
• Information Management
  
• Client Support

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Portfolio Optimization
IMS helps customers identify an optimal mix of products in their portfolios and pipelines to advance healthcare and produce the best returns. For example, we work with our customers to determine which therapy classes to enter … which products to develop and license … how to achieve the right marketing mix across the product portfolio … and what acquisitions to consider. In a market driven by innovation, IMS measures the performance of product portfolios, delivers high-impact products, services and solutions and helps answer mission-critical questions.back

Launch Management
The stakes are high in the pharmaceutical industry. A single point of market share can mean tens of millions of dollars of profitability, and a new drug usually has just a short time to establish a leadership position. IMS helps customers decide how, when and where to launch a new product. We forecast results, evaluate sales strategies, measure the effects of promotional campaigns, and suggest strategic and tactical changes.back

Brand Management
Throughout a drug's lifecycle, from launch to patent expiration, IMS helps customers manage the brand more effectively. We apply a variety of qualitative and quantitative disciplines - computer modeling, demographics and psychographics, and state-of-the-art performance metrics. It's an approach that enables us to better gauge the effectiveness of promotional and advertising campaigns, measure factors that affect prescribing behaviors, and fine-tune our customers' marketing and sales strategies. back

Sales Force Effectiveness
One of the most critical success factors for any drug company is the productivity of its sales force. IMS supports sales executives, managers and reps with a range of offerings that empower them to make better, faster and smarter decisions in areas that include segmentation, targeting and call planning, sales force sizing and deployment, compensation and territory management. back

All IMS offerings become more powerful and more valuable to customers when they are enhanced by our Services capabilities. Customers can tap into these capabilities both independently and in combination with our other offerings.

Analytics and Interpretation
Dedicated IMS teams provide evidence-based, customized analysis and interpretation of business intelligence on a wide spectrum of issues. These include support of traditional areas such as portfolio assessment and launch planning – as well as emerging issues that include risk management, global market strategies, parallel trade and managed care. To clarify alternatives and project outcomes, we use a variety of statistical and analytical approaches that include scenario building, forecasting and predictive modeling. back

Information Management
Our mission is to deliver flexible, results-focused solutions aligned with our clients' objectives, so they can get the most out of their information resources. We create and deploy integrated Information Technology applications tailored to fit clients' systems, processes and specifications, so critical information is delivered where and when it's needed. We support IT infrastructure, customization, integration and deployment, information architecture, data management and warehousing, along with eBusiness applications. Leveraging IMS expertise, our approach fosters the effective transfer of skills and knowledge to our clients. back

Client Support
This includes all of the fundamental services that customers need from Day One - product set-up, installation and implementation, support and maintenance, as well as customer training, service quality assurance and query management. IMS has a dedicated team of client-support people, who provide this valuable and essential service. back

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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