IMS Brand Management offerings help build brand awareness and value by assisting customers with forecasting, planning and optimizing promotional activities and performance during a product’s entire lifecycle.
The foundation of our brand management offerings in the Asia-Pacific is comprehensive, longitudinal information based on the pharmaceutical audits we conduct throughout the region.
IMS, through our alliance with Battaerd Mansley, offers customers in Japan, Australia and South Africa unique insights about drug switching activity, drug therapy progression and utilization progression. For example, General Practitioner MonitorTM is a promotion-based offering that measures the impact of interactions between physicians and sales representatives, based on physician surveys. Brand managers are able to better understand the “hows” and “whys” of these interactions, and take corrective actions to improve their sales and marketing efforts.
A similar service in Japan, Japan Detailing IndexTM, documents interactions between pharmaceutical sales representatives and physicians by region and specialty. Market researchers are able to track the number of calls and details made by representatives of each pharmaceutical company, based on physician surveys.
IMS’s Brand Management offerings reveal the impact of sales and marketing campaigns, and provide customers with a clearer understanding of prescriber attitudes and behavior.
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To learn more about how IMS can help your company, contact us.
For regional contact information, click here.
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