Throughout a drug's lifecycle, from launch to patent expiration, IMS helps clients manage the brand more effectively. IMS Brand Management offerings help build brand awareness and value by assisting customers with forecasting, planning and optimizing promotional activities and performance during a product's entire lifecycle.
We apply a variety of qualitative disciplines - computer modeling, focus groups, demographics and psychographics, and state-of-the-art performance metrics. It's an approach that enables us to better gauge the effectiveness of promotional and advertising campaigns, measure factors that affect prescribing behaviours, and fine-tune our clients' sales and marketing strategies.
The foundation of our brand management offerings in the Asia-Pacific region - including Medical Radar and Detail - is comprehensive, longitudinal information based on the pharmaceutical audits we conduct throughout the region.
