[Raymond Corey]
Pricing captures the value created by the other elements of the marketing mix. It is the single most important strategic decision in determining product profitability. And it is becoming even more important, as rising cost containment pressure and failing R&D pipelines squeeze industry revenues.
Strong management of the pharmaceutical pricing & reimbursement process allows effective and rapid access to key world markets. Yet the regulations covering pricing & reimbursement differ by country and healthcare sector. And they change on a regular basis.
IMS PharmaQuery captures those changes and enhances clients’ capabilities to make better pricing decisions and navigate third party reimbursement hurdles worldwide. Now, more than ever, it is imperative to maximise revenues throughout the product life cycle – from launch to patent expiry and beyond.
