The ever-changing business, regulatory and competitive environment presents constant challenges to industry decision makers, including:
-
Reduced product life cycles - shorter times available to maximize ROI
-
The move from "blockbuster" to more complex, specialty product sales models
-
Increased competition
-
Ever-increasing sales and marketing costs and the need for greater efficiencies
-
New regulatory requirements restricting sales and marketing activities
-
Information overload, as more market and internal data becomes available
Clients often ask us to address situations that require comprehensive solutions, such as:
-
How do I best manage and integrate various sources of marketing information on a common platform?
-
How do I best set up a consistent method of reporting across my business teams?
-
How do I combat information overload to improve sales force productivity?
-
How do I manage and deliver optimal insight around trade dynamics?
-
How do I best set benchmarks and gain better visibility into business unit performance?
Against that background, we consider a variety of approaches that enable clients to:
-
Gain new insights and value from current and future data sources
-
Better integrate data sources and systems to increase efficiencies, support quality of decisions and lower costs
-
Tailor applications to implement and track strategies and measure performance faster than ever
-
Cost-efficiently apply technology-related services in the sales/marketing arena
Information Management projects often include sales and marketing stakeholders at both the local and regional levels. Among our core capabilities:
-
Performance Management systems
-
Pharma marketing warehouses
-
Custom application development
-
Web portal design and development
-
Data management, integration and diagnostics
In the critical area of Sales Management, we have particular capabilities in:
-
Customized data management programs
-
Best practice on data management and integration
-
CRM & IMS interface and integration
-
KPI definition and sourcing
-
Analytics and reporting
-
Implementation and deployment of sales force effectiveness analytical tools
Our capabilities and offerings in Sales and Marketing combine extensive business expertise with an exceptional understanding of how technology and creative solutions can deliver value to clients. Access to the vast array of IMS market information, coupled with our comprehensive Management Consulting capabilities, makes IMS the logical partner of choice for addressing Sales and Marketing challenges.
