IMS, a global leader in information solutions, also strives to be a global leader in protecting individual privacy as it relates to the data we analyze and distribute for our clients.
Personal health information is among the most sensitive information relating to individuals, and that's why we enforce strict controls to ensure that patient privacy is preserved and respected. Our syndicated products and services are based on records from which a patient cannot be identified. IMS also conducts permissioned primary research with patients and is committed to using that information responsibly and in compliance with local laws.
Privacy has become an increasingly important legislative and public policy issue throughout the world. In this constantly changing environment, IMS has established a Global Privacy Council, whose primary mission is to develop and disseminate comprehensive privacy principles and practices that reflect the national and local regulations in those countries where we operate. The ongoing work of the Council aims to ensure IMS's continued leadership in health information stewardship in a manner that balances the promotion of improved healthcare and individual privacy.