Patient preference studies are an important vehicle to determine the overall value customers place on one product over one or more comparator treatments. They help you to understand the attributes that distinguish between comparator treatments and provide additional health outcome support for your product.
Patient preference studies also allow "value-for-money" decisions regarding health interventions considering both the clinical and non-clinical characteristics of the product.
Such analyses are particularly useful for decision makers in Health Economics and Outcomes Research departments, Public affairs of Medical departments. The ultimate target audience is often the health care payer or decision maker.
