Whether it's Portfolio Optimization, Brand Management or Sales Force Effectiveness, IMS is uniquely equipped to provide customers with a full spectrum of offerings - data, tools, applications, services and consulting - all built on a rock-solid foundation of global coverage, unparalleled industry experience and vast information resources.
At IMS, our client-driven approach reflects the core activities that every pharmaceutical company employs to run its business. These activities comprise an almost universal language, spoken at all levels of pharma - from sales rep to brand manager, from strategist to CEO. All of IMS's offerings become more powerful solutions when enhanced by our Consulting and Services capabilities.
- Portfolio Management
IMS helps customers identify an optimal mix of products in their portfolios and pipelines to advance healthcare and produce the best returns.
- Launch and Brand Management
Throughout a drug's lifecycle, from launch to patent expiration, IMS helps customers manage the brand more effectively.
- Sales Force Effectiveness
One of the most critical success factors for any drug company is the productivity of its sales force.
- Consulting and Services
IMS’s Consulting & Services team supports customers’ strategic planning and decision-making with a combination of industry experience, expertise, and our powerful portfolio of data, applications and offerings. Our Services – Management Consulting, Information Management, and Client Services – add maximum value to all of our offerings.
