An increasingly complex pharmaceutical marketing environment dominated by intense budget scrutiny, shifts in stakeholder expectations and growing emphasis on specialty product portfolios is fundamentally changing the skills and strategies that will determine future sales success.
Companies that are rising to the challenges - and opportunities - presented by the new dynamics recognize the need for more precise strategies and innovative approaches based on granular knowledge of their customer base, robust proven analytics, and forward planning for effective change management and successful implementation.
Precision Sales Force is uniquely positioned to drive changes that will make optimal use of available sales force budgets and resources. Combining local expertise, prescriber knowledge and real-world information and analytics, we deliver deep insights into market dynamics based on each client's individual profile and operating environment. The result is an unsurpassed level of precision that optimizes every aspect of the sales force - from segmentation and profiling to call planning and implementation.
Our advantage:
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Proven change management and training. Our change management solutions help clients define, manage and implement our recommendations for their sales teams - ensuring they achieve maximum ROI.
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Global methodologies, backed up by experienced local consultants. IMS consultants leverage their extensive knowledge of local markets and therapeutic areas, uniquely positioning them to apply global methodologies. This powerful combination yields more precise, actionable recommendations that deliver better results.
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Advanced analytics. Across the globe, IMS delivers solutions using the most advanced analytical capabilities, which are powered by SAS®. By applying our information assets and analytic expertise, we're able to quickly and seamlessly deliver engagements and run "what-if" scenarios based on a client's specific situation. Uniquely, IMS can model and optimize real-world situations for complex portfolios and for multiple sales forces deployed in multiple markets
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Comprehensive information. Each Precision Sales Force engagement cost-effectively leverages all of the necessary information available to IMS to ensure decisions are based on the most timely, relevant and accurate information. We have access to all the information in a region and country, so we can use the right local information sources while simultaneously applying a global methodology.