Sales force productivity is one of the most discussed topics in pharma today. Market dynamics are forcing companies across the industry to reconsider their sales force model and structure and find new ways of dealing with the impact of a more complex environment.
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What sales force size and structure will yield the highest profitability?
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How many reps should we have in each sales force?
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Which products in which detail position should we include per team?
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How does the current structure impact our desired coverage and frequency objectives?
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How can we best manage the change involved in sales force deployment?
IMS Precision Resource Optimization delivers multiple sales force size and structure scenarios - based on your specific issues and local market trends - using the industry’s richest source of pharmaceutical business intelligence. Our consultants work with you to determine the specific sales force design that optimizes sales strategy.
Working closely with you and leveraging IMS’ unparalleled global information assets, we optimize sales force resources and determine the highest value combination to be detailed by each sales team. What-if scenarios model various company and market assumptions - and their corresponding financial impact - delivering immediate insights on the effects of potential changes before you deploy them. Precision Sales Force offerings are delivered using state-of-the-art analytical platforms powered by SAS®, ensuring minimal risk, more confident decision-making, and an optimal sales force design.
