Articles published
- A New Scheme for Incentives, David Ziedman, SCRIP SFE Supplement
David Ziedman, IMS Health SFE considers the impact of a more complex sales and marketing environment on sales compensation and considers the issues that pharmaceutical manufacturers must look to address in ensuring that their approach to compensation truly reflects, measures, and rewards the new demands on their sales force. - Increasing sales productivity while adapting to growing market complexity
Managing the shift to precision sales and marketing. - Transforming the sales force into a precision tool
A growing number of specialist pharmaceuticals are entering product portfolios and pipelines, creating the need for a new sales and marketing model that can address the changing focus in the market. - Solving sales force effectiveness challenges – the successful partnership of IMS and SAS
State-of-the-art analytics powered by SAS enables IMS to meet the real time demands of improving sales force effectiveness.
- Missing the mark(et)
Pharma spends billions on data. Sales reps crowd the waiting rooms. So why is the doctor out? - Sales Force Effectiveness Resource Optimisation
How do you optimize business intelligence?