Product and Portfolio Development

IMS Health enables its oncology clients to better execute new product planning and build value across their portfolio.

IMS staff possesses oncology experience spanning multiple cancers, related diagnostic, therapeutic, drug delivery, and supportive care issues as well as functional disciplines and commercialization tactics.

We inform and empower clients to...

  • Assess and take advantage of market opportunities
  • Make rational new product investment decisions
  • Create strategies to develop, position and sustain more successful franchises
  • Understand and counter competitive threats
  • Optimize the portfolio and make rational resource allocation decisions across the portfolio
  • Use health economics and outcomes research results to shape product strategies
  • Plan for environmental changes

IMS Health plays a key role at several major milestones in the drug development process to provide insights and solutions to your most critical business issues and questions.



Click to enlarge

For more information