Mr. Backliwal is the Head of Business Development with ORG IMS in India

Mr. Backliwal is currently based in Mumbai, India. He is responsible for overall new business for both Information and Consulting Solutions area for ORG IMS India.

Prior to this, he has worked as an Engagement Manager with ORG IMS Consulting and Services. He is the Practice Leader for the Sales Force Effectiveness in India and has been involved in Sales Force Effectiveness, Resource Optimisation, Promotion monitoring work along with Strategic and Tactical consulting for ORG IMS C&S in India.

Mr. Backliwal has lived and worked in Australia & India in various healthcare portfolios including medical communications, pharmacy, pharmaceuticals, web based e-marketing & strategic analysis.

Before joining ORG IMS, Mr. Backliwal was the Country Manager for Battaerd Mansley in India and was responsible for launching and establishing the business franchise in that market. Much of his work in India had focused on re-defining the way pharmaceutical companies measure & monitor commercial performance.

He has many articles published in various pharmaceutical journals like Express Pharma Pulse and business magazines like Businessworld

Mr. Backliwal holds a B.Pharm degree from University of South Australia and an MBA from Adelaide University, Australia.