A few months can make all the difference
Our client was about to launch a potential blockbuster product into the community market. Its early success would have a substantial impact on the company’s performance, outlook and stock price. But there were a number of successful low-priced products already out there. They asked for our help.
Drawing on our experience of similar situations with previous clients, and supported by strong research and analytics we worked with the team to develop an approach that would highlight the significant benefits of this product and ensure the correct comparator choice.
The result was a premium price and a market access program that enabled the product to be launched in the major EU markets an average of 4 months faster than other products in the same class.
The estimated value of this to our client is in the order of $23 million on the first year’s sales in Europe.
To discuss how we can help you bolster revenue through rapid market access, please contact us.