Demonstrating value to new stakeholders (Scrip Supplement, July 2006)
In the UK, changes in the healthcare environment have created new stakeholders in the prescribing process. In a special SCRIP/eyeforpharma supplement on Sales Force Effectiveness published in July 2006, Rob Kotchie, Senior Consultant, HEOR, considers their roles and expectations and the importance of ensuring that value propositions meet their various requirements.
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