Sales forces are typically the largest expense after R&D, and as pressures on profitability continue to rise, companies are looking for new and innovative ways of optimising their product promotion. Marketing varies from country to country and strategies must be based on a range of considerations from local systems and government rules to the types of doctors who prescribe different treatments.
Through Precision Sales Force engagements with IMS, which combine the power of SAS with our global expertise in sales force effectiveness, in-depth local knowledge and unmatched information assets, our clients are able to fully understand the factors that drive customer behaviour. We help them reach answers on the strengths and weaknesses of their market campaigns, tailor their messages, better utilize their resources and be positioned to react to rapid changes in the market. Our scenario-based modeling approach provides a powerful look into the future to address the uncertainties that lie ahead in a dynamic industry.
To learn more about the power of our partnership with SAS, read the full article