Overview
Sales Force Optimization - Gain insights and maximize your ROI
Physician Access - Overcome the difficulty in accessing your customers
Incentive Compensation - Design and administer optimal incentive compensation plans
Sales Training And Leadership - Implement successful training models to maximize your market share
Data Analysis - Identify high prescribing customers effectively through valuable data analysis methodologies
Sales Force Technology - Augment your field sales force strategy using latest mobile and automation technology
With all the other pharmaceutical sales conferences out there, this is why you must attend PharmaForce:
Imagine meeting with the leading minds in your industry. Get insight from 31+ pharmaceutical sales leaders, as they discuss their strategies to increase the productivity of your sales force.
Hear solutions to issues that are your 'Moment In Time'. This agenda is timely & topical and is the result of over 71 in-depth discussions with industry leaders from large, small & specialty pharma.
Experience hands-on learning at the Special Focus Workshop Day. Learn from industry leaders in a vendor free environment and take back best practices to design your own customized sales training & incentive compensation programs.
Indulge in thought provoking roundtable discussion forums to gain some real-world perspectives from 155+ of your peers.
Benefit from a carefully managed vendor/industry ratio so you can network with your peers without being hit by sales pitches!!
IMS participation
Presentation: Addressing the Pharma Growth Challenge: Strategies to Successfully Create - and Deploy - More Effective Sales Models
Wednesday, September 20 - 1:30 - 2:05 p.m.
The current product portfolio, new molecules in the pipeline, current and projected sales, and an increasingly competitive environment each represent strategic areas of focus - and unique challenges - for pharmaceutical companies. Combined, they represent a business imperative for companies to fundamentally change the way in which they sell and promote products. Unsure of how tomorrow's sales models will emerge and what this means for their business, pharmaceutical executives need to understand how the sales force will evolve - and what implications this evolution brings. In this presentation, learn how to respond to market challenges over the next two to five years and how to improve sales force effectiveness by:
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Assessing the business challenges listed above
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Understanding the merits of various sales models and their implications for sales force size and structure
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Securing internal buy-in and addressing opposition to changes in sales force structure
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Managing through changes and measuring progress in a dynamic market
Presenter: Chris Nickum
Global Practice Leader, Sales & Account Management
IMS Consulting
cnickum@us.imshealth.com
001 610/832-5563
For more information on the event, or to register, click here: www.wbresearch.com/pharmaforceusa/index.html