Chris Proctor is Principal, Consulting, at IMS Asia with a primary focus on sales and promotional effectiveness. He has particular expertise in business strategy, sales and marketing and is also a trained facilitator. Chris works with clients at all levels in the Asian region, managing projects in a variety of markets including Australia, China, India and Korea.
Chris's background includes extensive experience in business strategy, product and portfolio development, sales and marketing effectiveness, sales training, and change management. He has in-depth knowledge of pharmaceutical business management gained in over 11 years at Merck Sharp and Dohme in positions spanning sales, business analysis and health economics.
In 1999, Chris was appointed manager of New Business Development at Battaerd Mansley where he played a key role in the successful launch of several new products in Australia. He joined IMS in 2002 following the company's acquisition of Battaerd Mansley, and is a regular speaker at major conferences in the Asia Pacific region.
Chris holds a Master of Science degree in Physiology, and an MBA from the University of Technology in Sydney with a major in business strategy. He also has a graduate diploma in Marketing and an undergraduate degree in Applied Science.