Gabriel Morelli is a Regional VP Consulting for the Mid-Size EMEA countries at IMS, with particular expertise in sales force effectiveness issues. He brings extensive experience in product portfolio optimization and resource management, segmentation and profiling of physicians, sales force size and structure analysis, sales force deployment, and product launch assessment.
Gabriel has worked with leading international pharmaceutical companies, including Pfizer, GSK, Novartis, Sanofi-Aventis, MSD, BMS, Lilly, Grunenthal and Roche. He joined IMS with a background in sales and marketing, market research, project management, finance and organisational systems. He was formerly with ZS Associates, based in London and spent 5 years as a senior consultant with PriceWaterhouseCoopers in Uruguay. He also worked in the market research sector as a Store Audits Manager for Julio Brenner & Asociados.
Gabriel holds an MBA from Cranfield School of Management (UK) and a degree in Business Administration from ORT University. He is also a Public Accountant from the University of the Republic in Uruguay and is currently completing an Executive Doctorate at Cranfield University on sales force effectiveness within pharmaceuticals.