Annual Therapeutic Alliances Oncology Conference, 24th -26th October 2007, Philadelphia, USA
Windhover Information's 2nd Annual Therapeutic Area Partnerships is the industry's most targeted and efficient partnering meeting for life science companies seeking partnerships in the top therapeutic areas: Oncology, Cardiovascular/Metabolic and Neuroscience. Decision-makers (business development and R & D) focusing on these therapeutic categories can meet to develop strategic alliances between their companies. Also, attendees enjoy the personal and interactive setting that combines company presentations, 1:1 meetings and networking functions.
In her presentation, "The New World of Commercialization and Reimbursement in Oncology," Pamela Santoni will discuss the following:
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What market segments are the most interesting?
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Where is the growth potential in those segments?
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What are the reimbursement challenges?
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Specialty marketing vs. primary care
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Building a sales force
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Copromotions that work and don't
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Developing the franchise