Client Situation
A client was attempting to load five pharmaceutical marketing data sources into its corporate data warehouse, and integrate that data using standard tools (Cognos). Issues arose around the priority and scheduling of SAP and Cognos development to accommodate complexities of the pharmaceutical marketing data and reporting needs.
IMS Solution
Providing consultancy and design on the best approach, IMS recommended its PADDS tool set and platform for establishing an efficient subcomponent of the larger corporate data warehouse. Within PADDS all business rules of pharma data already are addressed. The Business Intelligence (BI) Warehouse subcomponent was hosted as an ASP (Application Service Provider) solution, and did not affect the client's internal IT infrastructure. The relevant data then could be exchanged easily between these systems. The IMS solution was implemented in just three months.
Business Benefit
Benefits include realizing economies of scale with the implementation of the BI warehouse - where data rules already are addressed. The outcome: A fast project turnaround with no disruptions to the client's internal IT infrastructure.
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