For growth in today's OTC market place, it is vital for OTC companies to understand pharmacists’ attitudes. The new generation IMS OTC Mirror give you the opportunity to get closer to your customers. Designed in collaboration with leading OTC companies and with feedback from the AESGP Economics Affairs Committee, IMS OTC Mirror shows you what drives recommendation and customer loyalty for your company and how you should act, versus competition.
IMS OTC Mirror delivers the insight, understanding and action-centred recommendations to drive market share growth. Pharmacists were asked their views on:
- Company Reps
- Product Quality
- Commercial Relationship
- Marketing and promotion
- Information and training
- Recommendation
- Self-selection
- Visibility
- Sales Management
- Customer Marketing
- Consumer Marketing
- Sales training
Coverage:IMS surveyed 3,700 pharmacists across Europe between February and April 2005 in 13 countries:
Austria, Belgium, Finland, France, Germany, Hungary, Italy, Netherlands, Poland, Portugal, Spain, Switzerland, UK
Talk to us to find out more
For a demonstration of how IMS OTC Mirror can deliver insight and action-centred recommendations to help your company, talk to us to arrange a free demonstration.
