Providing Insight into Pharmacy Recommendation
in the UK.
With pharmacists and counter assistants (CCA's) playing an increasingly important role in the OTC arena, it becomes ever more important to understand how these key people are able to influence the purchasing behaviour and patterns of the consumer: what products they recommend, why they recommend them and how this affects the consumer's ability to make self-selections. The IMS Pharmacy Recommendation Service enables you to do just this: by connecting clients with more than 400 Independent Pharmacies, it gives you the market knowledge you need to optimise your HealthCare Professional Detailing and Educational strategy, and ensure that it’s your products that the Pharmacists and CCA's recommend.
The IMS Pharmacy Recommendation Service enables you to continually track recommendation trends of the Pharmacists and their CCA's on a monthly basis, not only aiding strategic but also tactical decision-making, when success during the critical points of the year can make the difference between brand growth and brand decline.
Key Benefits
- Inclusion of all Phamacy Purchases to sku level and all NPD launched into the category, due to the EPOS nature of the service.
- Help to gain a true, accurate understanding of how important recommendation is to your product and your category.
- Monthly delivery to help aid strategic and tactical decision-making process.
- Customised vs syndicated offering enables flexibility of choice.
- Other data source integration to enable the “what?” as well as the “why?”
- 400 Independent Pharmacies deliver the largest recommendation Panel in the UK (750 Independent and Multiple Pharmacists in 2005).
